Red Bull had a clear aim to take Culture Clash to the next level. Four acts would battle it out in front of a full capacity crowd at Wembley Arena.
We produced a tv ad for Red Bull alongside a kit of shorter films for use online to help promote the event. The films featured Annie Mac Presents, Magnetic Man, Major Lazer, Boy Better Know and reigning champions Channel One as well as the hosts Tim Westwood and Gemma Cairney.
The films were designed to gain attention from the fans and create hype and competition between the acts as well as helping Red Bull sell out Wembley Arena.
The mission was accomplished.