We created a series of short profiles for Lacoste to help others identify their target markets.
After being approached by Lacoste to collaborate on a branded content project, we came forward with this great series of short films that specifically profile bright young talent across three core groups of it's fashion conscious consumers. The films engaged the contributors in a documentary style and sought to understand their approach and thoughts on style and fashion: what they look for in the things they buy and their approach to consuming fashion in general.
The films were used and shared internally by Lacoste to help them understand their buyers and find out what matters most to them. We also delivered a series of stills shot by ace photographer and blogger Shini Park.