Google Event

Google Playtime 2017


In 2017 EMEA’s top app developers came together in one of Berlin’s most iconic venues - the historic Kraftwerk power plant. As lead agency, Gramafilm created, produced and ran the full experience that immersed guests in a high tech world styled with neon and plants growing out of the imposing brutalist concrete of the venue.


THE Venue

  • Queues forming at the start of the day.
  • Guests entering.
  • Behold the hand built "plant sphere" meeting room.
  • Guest taking a break in The Playground.
  • The quickest way to get downstairs.


As everyone explored the 8,000m² concrete jungle, there were 9 demo stations to discover showcasing the latest Google technology. From machine learning to AR & VR demos, there were also two Gramafilm creations on display: The Google Play Quiz and Android Instant App powered vending machine.

The Google Play Quiz is a physical racing game controlled wirelessly from a custom web app running on 4 tablet computers. Players raced each other by answering Google themed questions with correct answers moving their Android model through a cartoon world. It was played throughout the day with everyone competing for the best time. 

Just a short walk around the corner was the brightest installation of the day, the monolithic LED screen fronted vending machine filled with mystery prizes to be won. Guests could seamlessly operate the vending machine with their phones using an Android Instant App to release their prize. 

As well as the the demo areas there was a plenary stage pimped out with a 10m screen showing Gramafilm produced films, two breakout stages, nine 1:1 meeting rooms (including a teepee, giant terrarium and plant sphere), two group discussion rooms and a slide into a giant ball pit.

  • Google Play Quiz
  • Custom built terrarium meeting room
  • The app controlling the Google Play Quiz
  • The giant ball pit
  • Android racers
  • Custom built Android Instant App vending machine
  • Sliiiide
  • Teepee meeting room

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