Red Bull Branded Content

Canimation

Profiling the UK’s most exciting and creative animators and promoting a unique competition from Red Bull.

Gramafilm produced a cinema advert and ad takeover for Red Bull profiling the fastest rising young animators from across the UK. The team travelled the length and breadth of the country meeting extraordinary talent and filming short interviews with them as they prepared their Red Bull can animation.

 

The final film was broadcast nationwide in cinemas and featured a timed ad-takeover across all of Channel 4's media platforms.


 

Behind the Scenes

  • Animation and music. We got up close to their lives outside the studios. Or access to their other studios. In this case music.
  • Following them as they go about their daily lives. Good duffel.
  • It was cold. And dark. And our first dusk shoot with the Arri Amira at iso 1600 and T1.3 on the Zeiss Superspeeds. With an ND .9
  • Bridge-tastic. Bobble-hat-tastic.

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