Microsoft App

Run Rabbit Run

Run Rabbit Run Microsoft Mobile App for Windows Phone

Making exercise fun for everyone

Microsoft wanted a world class mobile app created that showed off their exciting new SensorCore technology. Gramafilm stepped up designing and developing a cutesy fitness app designed to turn health tracking into an addictively fun game. To launch it, the team created a bespoke booth at a Microsoft event in Berlin blending skills in design, development and event production on the project.

 

The app was a massive success and was featured as app of the week across a whole load of media outlets including Gizmondo, NokNok and Windows Central.

 

Adding the details

The RunRabbitRun app launch was supported by an event booth that enabled curious visitors to experience the app from inside a giant rabbit den that included an integrated treadmill. Users would adopt a rabbit and deck them out with the accessories of their choosing before having a go on the treadmill. Everyone loved the instant feedback of seeing their rabbit walk and run in-time with their own actions. To really seal the deal, Gramafilm created some ridiculously delicious branded chocolate-orange carrots and t-shirts with colourful rabbit avatars.

 

Bringing it to Life

Related work

Visit Us
80 Paul Street
London EC2A 4NE
Follow Us