Nokia App

Space Selfie



Blasting the humble selfie into outer space

Gramafilm’s intergalactic campaign consisted of building an exciting bespoke app and fully customised interactive event installation to demonstrate the power of Nokia’s new Imaging SDK.

 

The app launched the humble selfie to infinity and beyond allowing users to key out their background in real time, replace it with one of the super cool outer-space photographs and enhance it with customisable lens flares, moonlight effects and a range of showcase filters.

 

The app was debuted at the Mobile World Congress with a fully-interactive one-of-a-kind #SpaceSelfie photo booth. It contained a real space suit for visitors to climb into and become the space explorer of their dreams. From it’s initial liftoff, the booth travelled all across our home planet to a whole bunch of amazing tech events.

 

In the first two weeks alone, the #SpaceSelfie app was downloaded more than 130 thousand times and accumulated 6 million Twitter timeline deliveries in just 10 days.

 

Gramafilm Official Webby Honoree 2015

 

THE LAUNCH EVENT

The out-of-this-world #spaceselfie app launch allowed curious visitors at the Mobile World Congress to momentarily become an astronaut.

As well as putting their head and arms into an immensely realistic spacesuit, speakers were installed into the helmet itself so that you could hear genuine Apollo mission audio from the NASA archives.

As a parting gift, a bunch of custom embroidered mission badges were made up and handed out to everyone who accepted the mission and took a selfie inside the booth.

 

Best #spaceselfies

Additional Notes

The idea was strong but included many hurdles to make it a reality and bring it to life in a record timescale. The use of Chromakey in feature films and commercials is well practised, honed by decades of experience with improvements in software, lighting hardware and techniques. We had to start again with a brand new imaging SDK, live chromakey preview had never been achieved in this way before on a mobile device.

Bringing it to Life

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