Google I/O is their largest developer focused event where the world learns about the future of technology. Gramafilm were asked to create an opening film for the main Google Play session to be played out on the massive main stage screens and streamed to millions around the world.
The task was to cover technical details around the future of apps for the developer audience while also making it fun and exciting to kick the session off. The idea ‘There has to be a better way’ was born with the idea to use relatable everyday examples in a slightly absurd way to visually show the progression of making and releasing apps through the Google Play Store.
It was a project that brought together Gramfilm’s creative, production and post-production expertise to create the bright, fun and colourful opening film.