Android Campaign

#IMakeApps

GLOBAL ANDROID CAMPAIGN

#IMakeApps is a through the line campaign produced in house by Gramafilm. 

Spanning 11 short films, a huge amount of social and digital content, out of home billboards and an event activation.

films

MAURIZIO LEO | BAKER | SKYVIEW

Jaehyung Daniel Lee | Scuba diver | EMPO | South Korea

Manel Alcaide | Acrobat | Visualfy

Josefin Eklund | Neon light artist | Forza Football

Niek Bokkers | Adventurer | Polarsteps

For the full playlist of 11 films see the: YouTube Playlist

OUT OF HOME

To coincide with the Playtime 2018 event (which we also produce for Google) we took over the host city of Berlin with a huge out of home campaign with placements throughout both SXF and TXL airports, Central Station, bus stations, subways and billboards all over the city.  
The success of the campaign was also quickly picked up by industry press including  Adweek  and The Drum.

social media

            

What works today on social media might not tomorrow.

 

We take a tailored approach to each post taking current trends and platform specifics into account for everything created. For every story captured we designed and produced a huge bank of additional material for social to reach and interest the widest audience possible.

 

These big libraries of images, gifs and videos were distributed amongst the various Google and Android marketing teams around the world for a coordinated social campaign around each film.

bEHIND THE SCENES

Related work

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