We've just produced Google's Playtime Event for EMEA. It's been huge, it's been fun and we wanted to share some of the exceptional build that went into turning a 700,000 square foot space into Playtime 2017.
Every year, thousands of the most inspiring, innovative and successful apps and games developers from around the world come together at Playtime, Google Play's flagship series of exclusive, invitation-only events where they hear the latest on how to innovate and grow their businesses.
Gramafilm are the lead agency setting the creative vision for Playtime globally while also managing and producing the events for top developers in Europe, Middle East and Africa.
In 2017, we brought over 650 people together in one of Berlin’s most iconic venues - the historic Kraftwerk power plant - where we celebrated their innovation and growth by immersing them in a high tech world styled with neon and plants growing out of the imposing brutalist concrete of the venue.
"Powering your growth" was the theme we concepted and brought to life through all touch points, from the invitations, to the build and interactive experiences in the Playground, all the way to the food.