Behind the scenes with Lucy Charles and Red Bull

Behind the scenes on our recent shoots for Red Bull with Lucy Charles.

We meet amazing people in our line of work. People who do the kind of things that many of us only ever dream about. It’s one of the main reasons why we do what we do.

Red Bull triathlete Lucy Charles is one of those people. We had the pleasure of working with Lucy for Red Bull’s #Fit4Purpose content campaign, content created to inspire, motivate and educate people like us to get up, get going and get fit for purpose.


Lucy is a natural triathlete, an ex-professional swimmer and personal trainer. The 24 year old came second in the Ironman World Championship in Kona, Hawaii, her professional Ironman debut in October 2017, a previously unheard of feat. In 2017 she won Ironman Lanzarote, Challenge Lisbon and the Challenge Championships in Slovakia. The perfect fitness ambassador Red Bull chose her for their #Fit4Purpose campaign. The content covers all aspects of training for triathlon from swimming to cycling, running, mental preparedness and nutrition.


The picturesque island of Lanzarote in the Canary Islands was the setting for the production of the first Red Bull #Fit4Purpose assets. Lucy and her coach and partner, Reece Barclay, frequently escape to Lanzarote to train along with other top athletes. The hotel we stayed at, Occidental Lanzarote Mar, part of the Barceló Hotel Group, has a special section for athletes to stay and train including a fully equipped state-of-the-art gym, Olympic length swimming pool, professional cycling centre and a sophisticated Wellness Centre providing perfect locations for us to shoot in.


We created a kit of 80 assets made up of short films and cross platform social assets for the campaign, now live on Red Bull’s platforms. The project was fun for us, giving us the opportunity to shoot across multiple camera types in various challenging conditions from underwater to fresh mud, propelled by feet, fins, vehicles and a mountain bike, creating engaging footage that we’re proud of.


Fun fact about Lucy: Her dream car is a VW camper van

Crew Highlight: Ross and Sara’s sunset pic.


More from the journal

Visit Us
80 Paul Street
London EC2A 4NE
Follow Us