Kinder toys have been the cornerstone of growing up for 50 years and Gramafilm have the honour of working on such an iconic brand.
For two years Gramafilm have been producing both a hugely popular animation series as well as creating eye catching images for Instagram that cut through people’s newsfeeds. It’s a project that really lets the creativity run wild.
The first season of animations lived in the real world with the toys coming to life for a whole host of fantastical adventures and escapades. Always looking to step the game up, season 2 delved into a mixture of 3D printing and old school craft to create a whole universe from scratch for the toys to explore. From the depths of the ocean to the moon and back, they've been delighting fans old and new.
The visual aesthetic for the Magic Kinder Instagram stands out from a mile away. Progressing through the years the toys have found themselves in custom built 2D paper sets, real world situations, stylistic block pastels and a travel series seamlessly blending real photographs with hand built sets. As well as full creative control, Gramafilm planned and implemented the successful launch and ongoing social strategy and media buying for the new channel.