Google Event

Google Play | Playtime

BRINGING TOGETHER THE TOP APPS & GAMES DEVELOPERS WORLDWIDE

Every year, thousands of the most inspiring, innovative and successful apps and games developers from around the world come together at Playtime, Google Play's flagship series of exclusive, invitation-only events where they hear the latest on how to innovate and grow their businesses. 

CONCEPT & CREATIVE

Gramafilm are the lead agency setting the creative vision for Playtime globally while also managing and producing the events for top developers in Europe, Middle East and Africa. 
 
With a change of theme and venue each year, it opens a huge creative opportunity to create a unique and bespoke experience from the ground up. 
 
As well as setting the global creative, Gramafilm create an extensive toolkit for other regions to produce their Playtime event to ensure a cohesive global series.

PRODUCTION & BUILD

Each venue presents a unique set of challenges and opportunities. The team always start from a blank canvas, utilising existing features and building new installations from the ground up to create a surprising and unforgettable experience. 
 
From huge 10m screens to private terrarium meeting spaces, Gramafilm design and build every element to be truly bespoke for that event. 

EXPERIENCE

Every detail from the initial invite right through to the final goodie bag is part of the fun Playtime universe. 
 
Gramafilm inject a huge dose of excitement each year through custom made interactive elements including an instant apps powered vending machine, Android quiz racer and full size scooter racing track.

COUNTDOWN AND OPENER

Playtime is a project that brings together all of Gramafilm’s expertise. As well as filming on the day, each year the team create an eye catching countdown and opening film to set the energy for the day.

PLAYTIME 2017 WRAP-UP

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