Absolut Branded Content

Punchdrunk

About

Punchdrunk asked Gramafilm to make a film to help document and promote the Silverpoint experience; a unique collaboration with Absolut.


The film had the difficult challenge of recreating that private terror that Punchdrunk are masters of. The challenge was to turn the experience into a compelling teaser film without giving too much away to the audience yet leaving them intrigued enough to find out more.

Shot on location in London using the real environments that audience members were invited to. The film told the story of a typical user as they are sucked into a mobile game that starts to interact with them in ever more unusual and terrifying ways.

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