Wired Magazine
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Wired X John Lewis

THE FORCE IS STRONG WITH THIS ONE

For Christmas 2017, John Lewis had an exclusive range of high-tech Star Wars toys that they teamed up with Wired magazine to show off how much fun they were. Gramafilm created a range of branded content that was syndicated across Wired magazine’s digital channels to help build the hype for the toys.

STAR WARS DRONES

Behind the Scenes

  • Amira got pretty heavy with the Angenieux 19.5-94mm
  • Handheld all day
  • Checking the frame
  • Director switching from Cam A to Cam B
  • Product shots
  • Director monitor preview

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