Youtube wanted to celebrate the diverse and creative community using their platform. The artists, musicians, comedians, poets and painters - the people creating videos to express themselves and the things they love.
The goal was to reach an audience of industry professionals and policy makers which Gramafilm did through digital, print and press campaign.
Ads appeared in publications all across Europe from newspaper wraps to double page spreads, including the Financial Times, Economist, Evening Standard and Politico. The visual identity used for press has since been used as the creative for a number of hardback books Gramafilm produced, profiling 100 creators to be given away at prestigious industry events.
Traveling at lightning speed, the project went from initial brief to multi-language delivery, via a trip around Europe, all in the space of 4 weeks.