Antler
Launch a new line of premium travel bags and capture the refreshed look of existing collections to drive online sales.
To sell premium travel, we balanced product proof with aspirational lifestyle. Bespoke POV rigs showed the new range's near-silent wheels in motion, while the refreshed collection was shot in sunny Lanzarote, selling the lifestyle as much as the bag.
The campaign drove strong performance across both ranges. Clifton remained the brand's top seller, while Stamford's high-momentum launch boosted sales and reinforced Antler’s premium, design-led positioning.
Antler’s latest drop of hard-shell luggage, dubbed the Stamford collection, is where timeless British design meets modern Japanese innovation. It is as lightweight as can be without compromising on strength and durability and is also their quietest suitcase yet offering travellers ‘whisper quiet wheels and a muted tread’.
For those long-awaited trips, Antler designed two colours for it's Clifton range recalling the shifting shades of the sea, from azure to cerulean to green.
Shot on location in Lanzarote, we created a hero film emphasising the colours of nature that inspired the range whilst still creating an exotic and bold scene.
Alongside this launch film, we created social and website take-over assets for the launch of these new summer colours.
Showing off the lifestyle as much as the product, we ensured all film was adaptable to social use (9x16 or 4x5) and any further repurposing down the line.
With these assets Antler created landing pages for both The Stamford & Ocean & Mineral releases.
Challenged with showing off both the beautiful design as well as the 'whisper quiet wheels and a muted tread' of the Stamford, Gramafilm created handmade rigs to film unique POV shots.
Focusing on the close-up of the wheels, these rigs allowed for POV of the Stamford in use whilst a periscope lens captured close-up detail of the super-quiet proprietary design.
Check out Tiago Kingwell's director's deep dive to find out more about how the project was filmed.
