Social-first series for Google Cloud, featuring top industry leaders answering candid questions on sustainability, AI, security, and more—no filters, just honest insights.
Social-First Google Series: Unpacking the Pack
Ever wondered what happens when industry bigwigs like Sir Martin Sorrell and Petra Alund face off with a deck of surprise questions?
Google Cloud and Gramafilm have got you covered with 'The Pack,' a social-first series that delivers genuine, expert responses right to your feed.
Google Cloud, The Pack - Sir Martin Sorrell
In this hero episode, Sir Martin Sorrell delves into AI—with a few surprise question along the way. With our luminaries arriving completely unaware of what 'The Pack' had in store, we captured their authentic responses in a human, entertaining, and digestible format.
This is a fab production - well-edited, well-produced and a very entertaining video.Rahiel Nasir – Research Director at IDC Europe
Working with Google Cloud, we embraced a candid and playful approach, integrating a sophisticated aesthetic with bold graphics. To capture the authenticity social media demands, we added a behind-the-scenes look and feel.
Constantly reinforcing the concept of honest, unscripted responses.
Alongside hero film's, we created two social-cuts per interview, tailoring dimensions for LinkedIn, Instagram and YouTube. We also supplied Google Cloud with a suite of stills for web use, all while preserving the authentic behind-the-scenes feel.
