Intel x Gramafilm - The Tempest

Building Shakespeare's first real time avatar. We partnered with Intel and the RSC for the Silver Cannes Lion winning production of The Tempest to bring the groundbreaking performance to life outside of the theatre.

Client

Intel

What we did

The brief was multifaceted with a mini documentary series looking behind the curtain of how Intel’s technology made it possible for the first time to capture an actor’s movements and render them as a 3D avatar - all in real time.

Alongside this, we ran a full digital campaign spanning strategy, creative direction and asset creation to drive ticket sales and create a positive brand uplift for Intel.

The 3 Minute Edit

The Teaser Trailer

The Intel Tech

84 Million impressions around the globe with 9 million views across social.

Intel_RSC_The Tempest - Facial Capture - Social

Social Media First Campaign

Social media was integral to the campaign to help ensure the project reached a new diverse and varied audience, not just existing fans of Shakespeare and the RSC. Bespoke content for all platforms, including Instagram stories, Facebook canvas, Snapchat filters and a huge bank of gifs, images and short videos were part of what drove the successful campaign.

Intel x Royal Shakespeare Company - The Tempest

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