YouTube
YouTube Music

Hyping up YouTube Music's hottest artists, albums and awards with above-the-line advertising and social media campaigns designed for UK, Europe and America

Client

What we did

Design
Social
Graphics
Localisation

Make the newly rebranded YouTube Music the number one streaming platform.

4 countries. 222 artists. 600+ assets. We took YouTube Music's rebrand to the streets and screens at a scale no competitor could match, from Holland Park to LA.

Helped make YouTube Music the fastest-growing music streaming platform globally - two years running.

Having recently rebranded and relaunched their Music streaming service, YouTube Music were keen to make a splash with fresh designs for their campaigns, visuals & socials.

Celebrating new album releases, artists & award ceremonies across the world YouTube asked us to design, create & craft OOH & Social Assets for UK, Germany, France and America.

Featuring Gramafilm favourites like Wet Leg, Little Simz, FKA Twigs and of course, ABBA, we've had a lot of fun supporting artists across the world.

#ArtistOnTheRise

In an effort to support more artists getting discovered at every phase of their career, YouTube Music kickstarted a two-part campaign focusing on both #Released albums and a selection of new #ArtistOnTheRise talent.

With new artists and albums constantly popping up, we soon found ourselves designing and delivering weekly assets across the UK, France & Germany.

Alongside regular Out of Home billboards for Holland Park Roundabout, Meridian Steps, NY Megazilla and the LA Marriott, we also adapted our assets for social engagement, ensuring artists re-shared the work on Instagram.

From streets to social...

Holland Park Roundabout

LA Megazilla

4
Countries

222
Artists

300+
Assets

Gare du Nord

Billboard Campaign - YouTube

Billboard Campaign - Emma Peters

Billboard Music Campaign - YouTube

YouTube #Released

#Released also welcomed new additions to the scene, celebrating new albums, songs & collaborations from established artists such as Dave, Ed Sheeran, Elton John & Bruno Mars.

Coinciding with YouTube Music’s weekly RELEASED playlist, we created a recognisable visual identity to drum up excitement from social media to high streets, with each artist requiring multiple designs across different poster and screen formats.

Social campaign YouTube Music

Music production house YouTube

Gramafilm production YouTube

Social campaign YouTube Music Gramafilm

Agency production YouTube Music

YouTube Agency London

YouTube Music social media advertising

Grew the campaign, from 3 weekly UK assets, to 3-6 weekly UK assets, 3 DE, 1 FR OOH and regular US assets.

Tube Escalator Billboard, YouTube

YouTube to the Tube...

Alongside #Released and #ArtistOnTheRise, we also designed bespoke campaigns across the Brit Awards, YouTube Shorts, Livestreams, MOBOS awards & Live Aid. Take a look here.

Gramafilm Zine

Feature in the Gramafilm Zine

A physical celebration of our creative partnerships, GramaZine gave our YouTube Music work pride of place with a double-page spread featuring this amazing collaboration.

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