YouTube Music - Gramafilm

Hyping up YouTube Music's hottest artists, albums and awards with above-the-line advertising and social media campaigns designed for UK, Europe and America

Client

What we did

Design
Digital & OOH Billboards
Social
Localisation

Having recently rebranded and relaunched their Music streaming service, YouTube Music were keen to make a splash with fresh designs for their campaigns, visuals & socials.

Celebrating new album releases, artists & award ceremonies across the world YouTube asked us to design, create & craft OOH & Social Assets for UK, Germany, France and America.

Featuring Gramafilm favourites like Wet Leg, Little Simz, FKA Twigs and of course, ABBA, we've had a lot of fun supporting artists across the world.

#ArtistOnTheRise

In an effort to support more artists getting discovered at every phase of their career, YouTube Music kickstarted a two-part campaign focusing on both #Released albums and a selection of new #ArtistOnTheRise talent.

With new artists and albums constantly popping up, we soon found ourselves designing and delivering weekly assets across the UK, France & Germany.

Alongside regular Out of Home billboards for Holland Park Roundabout, Meridian Steps, NY Megazilla and the LA Marriott, we also adapted our assets for social engagement, ensuring artists re-shared the work on Instagram.

From streets to social...

Holland Park Roundabout

LA Megazilla

4
Countries

222
Artists

300+
Assets

Gare du Nord

YouTube #Released

#Released also welcomed new additions to the scene, celebrating new albums, songs & collaborations from established artists such as Dave, Ed Sheeran, Elton John & Bruno Mars.

Coinciding with YouTube Music’s weekly playlist, we created a recognisable visual identity to drum up excitement from social media to high streets, with each artist requiring multiple designs across different poster and screen formats.

Grew the campaign, from 3 weekly UK assets, to 3-6 weekly UK assets, 3 DE, 1 FR OOH and regular US assets.

YouTube to the Tube...

Alongside #Released and #ArtistOnTheRise, we also designed bespoke campaigns across the Brit Awards, YouTube Shorts, Livestreams, MOBOS awards & Live Aid. Take a look here.

Feature in the Gramafilm Zine

A physical celebration of our creative partnerships, GramaZine gave our YouTube Music work pride of place with a double-page spread featuring this amazing collaboration.

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YouTube YouTube Music