Beauty brand film. Real hair. Real people. Real beauty. Vatika Naturals' new film celebrates diversity and the universal appeal of their products.
Natural Hair Brand Film
We teamed up with Vatika Naturals and their marketing agency, Here and Now 365, to shoot a brand film featuring real Vatika customers.
The campaign authentically showcased the natural beauty and diversity of these women, highlighting the wide appeal of Vatika’s products.
Vatika Naturals, Strands of Hair
Our Approach
To showcase Vatika's authentic and diverse customers, we highlighted their natural beauty and authenticity through minimal makeup, natural lighting, and a retouch-free approach.
Close-up shots highlighted the luxurious texture and nourishing qualities of Vatika's products, while Here & Now 365’s spoken-word voiceover added emotional resonance.
Deliverables
The campaign delivered 60-second and 30-second brand films, each localised for US and UK audiences. The films resonated deeply, celebrating the strength, diversity, and authentic beauty of Vatika's customers, and reinforcing the brand's message of empowerment.
