Supercar Launch Campaign. McLaren’s Next Generation, The Artura Spider.
Global Supercar Campaign
Born and raised on the track, British supercar manufacturer McLaren produce the world's most advanced performance cars. As the lead agency, we created a global campaign to launch the new Artura Spider.
Featuring Launch Film, Product Film, Social Campaign & Photography.
McLaren Launch Advert
Set against the Croatian coastline, our launch advert embodies the effortless adaptability of the Artura Spider. Seamlessly combining the drama of a convertible with the power & performance of a coupe.
Letting the Artura Spider speak for itself.
Filming raw emotions behind the wheel, we ditched scripted scenes for authentic reactions to the car's capabilities. Our goal: showcase visceral experiences, transporting viewers right into the driver's seat.
Shifting Gears
Forget the usual spider launches. The McLaren Artura Spider boasts track-ready, coupe-level power rarely seen in convertibles before. We went beyond the idyllic landscapes and luxurious lifestyle, showcasing the uncompromising performance of the Artura Spider - complete with drifting and all.
Supercar Product Film
Inspired by its sleek, sculpted design, our product film translates the Artura’s innovative features into visually stunning, smooth showcases. These globally-distributed films were featured in-store and online, spanning social media, YouTube, websites, and showrooms.
The product film captures the sleek design of the Artura, highlighting its liquid, reflective surface and curved contours, enhanced by carefully crafted lighting. Camera movement also glides with the same fluid motion that defines the car's design, accentuating the liquid lighting.
These captivating visual stories, designed to work with or without sound, showcase the Artura's brilliance across socials & showrooms. Like McLaren's "Form Follows Function" philosophy, our product animations are a study of modern, technical elegance.
Supercar Product Photography
Continuing the clean aesthetic established in our product film, the car's sleek lines, dramatic contrast, and precise framing are mirrored perfectly in the product photography. Bathed in the same light, every image allows the beautiful design of the Artura to speak for itself.
Just like the film, we opted for a raw and visceral approach – no props could ever compete with the inherent excitement of this car.
McLaren BTS
McLaren ASMR
Supercar Social Sustainment
Alongside our launch & product film, we shot social first content. An integral part of campaign from kick-off, we planned & considered our social plan from day one.
Making sure we go the most out of the shoot.
Discover more behind the scenes with our McLaren Artura Spider BTS.
Related Work
Red Bull F1
Realising a lifelong dream, six-time world rally champion, Sébastien Ogier, gets behind the wheel of a Red Bull Racing RB7 car for the first time.
Red Bull Don't Look Down
We've partnered with Red Bull for the last 14 years creating jaw dropping campaigns that drive huge engagement. Our last project took Kriss Kyle to 2000 feet and 50m views.
Antler Antler Luggage
We've teamed up with Antler to help them launch their latest campaign with a suite of video and photography assets for online and social.
CHRISTIANAHJONES Branded Sunglasses Film
The Tiniest Sunglasses worn by the Biggest Stars. 'Calling' by Gramafilm.
Red Bull Red Bull Barnstorming
What happens when you fly two planes through a hanger at 185mph?
View all