Turn a dangerous, split-second stunt into hours of branded content.
We turned a moment of airtime into hours of media time. Multi-rigging 27 cameras captured every angle simultaneously, letting us turn a single three-second stunt into three distinct films for hero, action, and aviation audiences.
Transformed a split-second hangar stunt into a multi-layered content package. The campaign racked up 17.4M views, sustaining long-term audience engagement well past the initial viral launch.
Red Bull approached us to join them in creating an epic, dangerous stunt - the world's first (and only) formation flight through a building. Not one, but two Red Bull planes were to fly side-by-side through a hangar.
Shot over three nerve-wracking days with a total of 27 different cameras, Gramafilm's challenge was to turn this second of high-octane action into compelling branded content.
185
mph
1
Meter off ground
3000000
Million views
We’ve been working with Red Bull for the last 13 years on a variety of entertaining formats, series and one-of-a-kind stunts. However, pilots and friends, Paul Bonhomme and Steve Jones told us how nothing they’d done in the past felt quite as risky as this.
We knew capturing this was going to need careful planning and huge precision...
Bringing Barnstorming to life was always going to be dangerous.
Working with Red Bull and ace pilots Steve and Paul, we made sure we could pull this off in the safest way possible whilst keeping the Gramafilm touch.
From GoPros to Phantom Cameras, every piece of equipment placed inside the hangar had to be calculated and precise to the utmost degree. Just one loose nail, one fraction of weight over could have caused a serious accident.
With pre and post interviews, we could create a series of memorable and engaging video content for social that truly captured the danger, excitement and extensive preparation that was undertaken by the talented team involved.
We produced three films, including an Action edit that cut right to the chase (or the fly through), an Aviation Edit for the tech-heads and a longer documentary that revealed more of the process behind this world first.
Red Bull Barnstorming | Main Edit
Red Bull Barnstorming | Aviation Edit
Gramafilm have been partnering with Red Bull for 13 years, achieving over 100 million views across our collaborations. If you’re interested in seeing more of our Red Bull projects, take a look at our Red Bull Partner Page.
